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Alexandra (Ally) Abrams, Tuesday, 9-29-15 September 30, 2015

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Alexandra (Ally) Abrams, Tuesday, 9-29-15

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Guest: Alexandra (Ally) Abrams. Topics: Communicating space advocacy more effectively. Please direct all comments and questions regarding Space Show programs/guest(s) to the Space Show blog, https://thespaceshow.wordpress.com. Comments and questions should be relevant to the specific Space Show program. Written Transcripts of Space Show programs are a violation of our copyright and are not permitted without prior written consent, even if for your own use. We do not permit the commercial use of Space Show programs or any part thereof, nor do we permit editing, YouTube clips, or clips placed on other private channels & websites. Space Show programs can be quoted, but the quote must be cited or referenced using the proper citation format. Contact The Space Show for further information. In addition, please remember that your Amazon purchases can help support The Space Show/OGLF. See www.onegiantleapfoundation.org/amazon.htm. For those listening to archives using live365.com and rating the programs, please email me as to why you assign a specific rating to the show. This will help me bring better programming to the audience.

We welcomed Alexandra (Ally) Abrams to the show to learn more about how best to carry on effective communications regarding our space advocacy interests and efforts. Ally is the new Director of Communications for the Space Frontier Foundation plus she does communications for Boeing and previously for GE (see her full bio). During the first segment of our 93 minute program, Ally first responded to my question about her earning a bachelor’s degree in writing and rhetoric from Syracuse University. I asked if there was a departmental definition for rhetoric separate from how we typically refer to rhetoric in Space Show discussions. Ally had fun answering this question and that set the tone for what in my opinion was an excellent, informative, and very entertaining discussion with her on how best to communicate our space advocacy passion. Note that it is important to not just have excellent, informative and high quality discussions with our guests but having fun enhances the experiences and helps us learn and retain. After just a few minutes with Ally on The Space Show, it was easy to understand her success and accomplishments in the field of communication and relevant rhetoric, not the B.S. type of rhetoric. In addition, we talked about the narrative, the vision, and the need to tell a good story. She also talked about targeting various groups with different messages though the goals of the message for the organization might be similar. Ally mostly referred to Millennials and Boomers throughout our discussion. As for Millennials, she said they were motivated by wanting to improve the world, to do good and meaningful work and to be a positive force in the community. She cited Planet Labs as an example through their donation program. Also in this segment Ally talked about successful startups and the use of teams given no one person can be an expert in everything. Team members might include an expert in marketing, social media, finance, management as well as other disciplines. Listener John asked Ally a question using the SLS arguments on The Space Show as an example where the talking points for each side never change and nobody really listens to the opposing view. Ally had much to say about this & about removing emotion from the discussion. She also talked about strategies and tips for how to influence the opposition, plus the tactics that can be used to accomplish real communication with the opposition. Other topics in this segment dealt with audience segmentation, more differences in how to reach Boomers as compared to Millennials. Doug called to ask how the SFF support of NewSpace commercial space using Skybox as an example, facilitated the Foundation’s objective of space settlement. Ally offered a great response to this line of questioning that I supported. Don’t miss this discussion.

In the second segment, BJohn send us an email asking if we should stop using the politically charged word colonization for the more benign term settlement. Ally had much to say about this, especially if one wanted to communicate on an international level. Another question asked of our guest was if space advocacy in general would be enhanced and more effective if advocates and organizations spoke with a united voice rather than with so many diverse voices with separate goals. She said the unified approach always works best and one can see this with a simple review of history. Benny asked Ally what she would do if she heard people talking about a space topic, water on Mars for example, in a supermarket line and they were being negative or were poorly informed. Would Ally intervene in the discussion and if so, how would she communicate with these people. This opened the door a good discussion on communicating with the general public. Another suggestion offered us by our guest was to get rid of the use of jargon. Later, I asked our guest if it was important to sway the general public and if so, what percentage of the general public. Ally had much to say about the need to have support from the general public, then how best to communicate to the general public. Near the end of the program, Doug emailed us asking if it was more important to communicate to the general public or the decision makers. Ally suggested both were important but you should listen to her comprehensive response to Doug’s question. Other tips and tools were offered before the show ended and I am sure we will ask Ally to return as a guest to continue working with us to improve on our ability to sell space to other space advocates along with the general public.

Please post your comments/questions on The Space Show blog above. You can reach Ally Abrams through the Space Frontier Foundation website, https://spacefrontier.org.

Hannah Kerner, Tuesday, 8-4-15 August 5, 2015

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Hannah Kerner, Tuesday, 8-4-15

http://archived.thespaceshow.com/shows/2520-BWB-2015-08-04.mp3

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Guest: Hannah Kerner; Topics: Hannah’s op-ed “The Space Destination Debate Gets Us Nowhere…Literally,” NewSpace movement. Please direct all comments and questions regarding Space Show programs/guest(s) to the Space Show blog, https://thespaceshow.wordpress.com. Comments and questions should be relevant to the specific Space Show program. Written Transcripts of Space Show programs are a violation of our copyright and are not permitted without prior written consent, even if for your own use. We do not permit the commercial use of Space Show programs or any part thereof, nor do we permit editing, YouTube clips, or clips placed on other private channels & websites. Space Show programs can be quoted, but the quote must be cited or referenced using the proper citation format. Contact The Space Show for further information. In addition, please remember that your Amazon purchases can help support The Space Show/OGLF. See www.onegiantleapfoundation.org/amazon.htm. For those listening to archives using live365.com and rating the programs, please email me as to why you assign a specific rating to the show. This will help me bring better programming to the audience.

 

We welcomed back to the show Hannah Kerner for this 61 minute discussion about here recent space.com op-ed, “The Space Destination Debate Gets Us Nowhere…Literally.” You can read her op-ed at www.space.com/29659-debating-space-destination-is-grounding-exploration.html. Hannah is also the incoming new Executive Director of The Space Frontier Foundation (SFF) so we talked with about her ideas on space advocacy as well as SFF. We started out with a focus on the space destination debate which Hannah said was frustrating, not productive, and helped to create the situation where nobody goes anyplace. She also suggested that regardless of the destination, all space destinations benefit one another. The Stepping Stone Approach was discussed, especially in terms of what makes most sense from both the TRL and economic perspectives. Later in the segment, Hannah talked about the impact of the current go nowhere human spaceflight program on young people or millennials in school and entering the job market. This was a very interesting discussion from the millennial perspective so don’t miss it. As an example, our guest compared career options with NASA to those with companies such as Microsoft, Google, Apple, and other tech giants. We talked about their quick turnaround time with projects as compared to really long space projects, maybe up to a decade or more, with the risk of delays and even cancellation. Using the Europa mission as an example, I asked her how that would be viewed by a person in school wanting to do something important but seeing how long it would take plus the risks of delays or even project cancellation. She talked about devoting one’s career to a life long project like that and how that might be viewed by today’s students and graduates. For the balance of the program, we turned to The Space Frontier Foundation (SFF) and space advocacy in general. Hannah told us about an informal survey SFF conducted at the recent NewSpace Conference asking people how they viewed space players like Russia, China, India, the US, etc., either in terms of tension or innovation. She said 70% of those responding viewed participation by these players as spurring innovation, not adding to national or global tensions. The Linda Billings Scientific American article came up and Hannah gave us a different perspective than we have been hearing. She did not think it was an attack on SFF but rather the author was not that well informed about the Foundation or NewSpace. We then talked about the changes in the Foundation and space advocacy in general, diversity which is improving, the increase of women in the movement, having access to advocacy organizations, ideas, and information. Hannah said the new breed of space entrepreneurs and advocates are not promoting space settlement and issues the way it was promoted in years past which is what Linda was describing. We talked about the diversity among the NewSpace attendees which is vastly improved from the past, especially with women and Asians. In this context, we discussed technology, space settlement, Manifest Destiny, and much more. Hannah indicated that this new group of advocates was looking to establish more collaborative space eco-systems. Listeners emailed Hannah about diversity issues and finding ways to involve more minorities in space advocacy. Space attorney Michael Listner called to talk about advocacy and related issues from his perspective which was different than what Hannah was describing. Don’t miss this discussion. Hannah left us with closing comments you will certainly want to hear.

 

Please post your comments/questions on TSS blog above. You can reach Hannah through me.

 

 

Hannah Kerner, Friday, 5-8-15 May 8, 2015

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Hannah Kerner, Friday, 5-8-15

http://archived.thespaceshow.com/shows/2470-BWB-2015-05-08.mp3

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Guest: Hannah Kerner. Topics: NewSpace 2015 Conference in San Jose, CA from July 16-18, 2015. Please direct all comments and questions regarding Space Show programs/guest(s) to the Space Show blog, https://thespaceshow.wordpress.com. Comments and questions should be relevant to the specific Space Show program. Written Transcripts of Space Show programs are a violation of our copyright and are not permitted without prior written consent, even if for your own use. We do not permit the commercial use of Space Show programs or any part thereof, nor do we permit editing, YouTube clips, or clips placed on other private channels & websites. Space Show programs can be quoted, but the quote must be cited or referenced using the proper citation format. Contact The Space Show for further information. In addition, please remember that your Amazon purchases can help support The Space Show/OGLF. See www.onegiantleapfoundation.org/amazon.htm. For those listening to archives using live365.com and rating the programs, please email me as to why you assign a specific rating to the show. This will help me bring better programming to the audience.

We welcomed Hannah Kerner to the program to discuss the upcoming NewSpace 2015 Conference in Silicon Valley at the Doubletree Inn, San Jose, CA, from July 16-18, 2015. For more information, the conference agenda, registration and contact information, visit https://newspace.spacefrontier.org. During our one hour discussion, we talked about Hannah deciding to work this summer for Planet Labs rather than Google and why. We then talked about the first day keynotes including Pete Worden who just retired as the director of NASA Ames and NASA Administrator Charles Boden who will be at the conference for his talk. We then took a look at some of the panel discussions planned for the conference as this year’s NewSpace event consists of all panel discussions. While the conference agenda is filling up, Hannah did say there might still be room for panel speakers/participants so if one or two of the panels matches your expertise or area of interest and you would like to participate, send her or Curtis an email. You will find their email addresses on the conference contact page which is https://newspace.spacefrontier.org/contact. We also talked conference logistics, registration, hotel availability, and airport transportation from San Francisco airports to the conference hotel in San Jose. A listener asked about family and tourist activities in and around San Jose in case he decided to bring his spouse and children with him. Thus, we talked tourist attractions for a few minutes. Hannah also went over the lunch, networking, evening and gala details and registration as they are separate from the conference registration. Near the end of our discussion, I asked Hannah for her favorite panels. She told us her two favorites were the alternative launch panel on the first day and the Saturday panel, “The Users and Futures of Low Earth Orbit.” A listener asked about there being a business plan competition this year. Hannah said details would be announced soon and that it was being worked into the existing conference agenda. Listeners asked about the SFF annual Advocates meeting and Hannah gave us a teaser about several special announcements to be made at the conference including one that pertains to NewSpace 2016.

Please post your comments/questions on TSS blog above. You can reach Hannah Kerner through the NewSpace Contact page or me at drspace@thespaceshow.com.