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Alexandra (Ally) Abrams, Tuesday, 9-29-15 September 30, 2015

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Alexandra (Ally) Abrams, Tuesday, 9-29-15

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Guest: Alexandra (Ally) Abrams. Topics: Communicating space advocacy more effectively. Please direct all comments and questions regarding Space Show programs/guest(s) to the Space Show blog, https://thespaceshow.wordpress.com. Comments and questions should be relevant to the specific Space Show program. Written Transcripts of Space Show programs are a violation of our copyright and are not permitted without prior written consent, even if for your own use. We do not permit the commercial use of Space Show programs or any part thereof, nor do we permit editing, YouTube clips, or clips placed on other private channels & websites. Space Show programs can be quoted, but the quote must be cited or referenced using the proper citation format. Contact The Space Show for further information. In addition, please remember that your Amazon purchases can help support The Space Show/OGLF. See www.onegiantleapfoundation.org/amazon.htm. For those listening to archives using live365.com and rating the programs, please email me as to why you assign a specific rating to the show. This will help me bring better programming to the audience.

We welcomed Alexandra (Ally) Abrams to the show to learn more about how best to carry on effective communications regarding our space advocacy interests and efforts. Ally is the new Director of Communications for the Space Frontier Foundation plus she does communications for Boeing and previously for GE (see her full bio). During the first segment of our 93 minute program, Ally first responded to my question about her earning a bachelor’s degree in writing and rhetoric from Syracuse University. I asked if there was a departmental definition for rhetoric separate from how we typically refer to rhetoric in Space Show discussions. Ally had fun answering this question and that set the tone for what in my opinion was an excellent, informative, and very entertaining discussion with her on how best to communicate our space advocacy passion. Note that it is important to not just have excellent, informative and high quality discussions with our guests but having fun enhances the experiences and helps us learn and retain. After just a few minutes with Ally on The Space Show, it was easy to understand her success and accomplishments in the field of communication and relevant rhetoric, not the B.S. type of rhetoric. In addition, we talked about the narrative, the vision, and the need to tell a good story. She also talked about targeting various groups with different messages though the goals of the message for the organization might be similar. Ally mostly referred to Millennials and Boomers throughout our discussion. As for Millennials, she said they were motivated by wanting to improve the world, to do good and meaningful work and to be a positive force in the community. She cited Planet Labs as an example through their donation program. Also in this segment Ally talked about successful startups and the use of teams given no one person can be an expert in everything. Team members might include an expert in marketing, social media, finance, management as well as other disciplines. Listener John asked Ally a question using the SLS arguments on The Space Show as an example where the talking points for each side never change and nobody really listens to the opposing view. Ally had much to say about this & about removing emotion from the discussion. She also talked about strategies and tips for how to influence the opposition, plus the tactics that can be used to accomplish real communication with the opposition. Other topics in this segment dealt with audience segmentation, more differences in how to reach Boomers as compared to Millennials. Doug called to ask how the SFF support of NewSpace commercial space using Skybox as an example, facilitated the Foundation’s objective of space settlement. Ally offered a great response to this line of questioning that I supported. Don’t miss this discussion.

In the second segment, BJohn send us an email asking if we should stop using the politically charged word colonization for the more benign term settlement. Ally had much to say about this, especially if one wanted to communicate on an international level. Another question asked of our guest was if space advocacy in general would be enhanced and more effective if advocates and organizations spoke with a united voice rather than with so many diverse voices with separate goals. She said the unified approach always works best and one can see this with a simple review of history. Benny asked Ally what she would do if she heard people talking about a space topic, water on Mars for example, in a supermarket line and they were being negative or were poorly informed. Would Ally intervene in the discussion and if so, how would she communicate with these people. This opened the door a good discussion on communicating with the general public. Another suggestion offered us by our guest was to get rid of the use of jargon. Later, I asked our guest if it was important to sway the general public and if so, what percentage of the general public. Ally had much to say about the need to have support from the general public, then how best to communicate to the general public. Near the end of the program, Doug emailed us asking if it was more important to communicate to the general public or the decision makers. Ally suggested both were important but you should listen to her comprehensive response to Doug’s question. Other tips and tools were offered before the show ended and I am sure we will ask Ally to return as a guest to continue working with us to improve on our ability to sell space to other space advocates along with the general public.

Please post your comments/questions on The Space Show blog above. You can reach Ally Abrams through the Space Frontier Foundation website, https://spacefrontier.org.

Dr. Jeff Foust, Monday, 12-15-14 December 16, 2014

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Dr. Jeff Foust, Monday, 12-15-14

http://archived.thespaceshow.com/shows/2376-BWB-2014-12-15.mp3

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Guest:  Dr. Jeff Foust.  Topics:  Space news and events and a look into 2015.  Lots of quality space analysis.  Please direct all comments and questions regarding Space Show programs/guest(s) to the Space Show blog, https://thespaceshow.wordpress.com.  Comments and questions should be relevant to the specific Space Show program. Written Transcripts of Space Show programs are a violation of our copyright and are not permitted without prior written consent, even if for your own use. We do not permit the commercial use of Space Show programs or any part thereof, nor do we permit editing, YouTube clips, or clips placed on other private channels & websites. Space Show programs can be quoted, but the quote must be cited or referenced using the proper citation format. Contact The Space Show for further information. In addition, please remember that your Amazon purchases can help support The Space Show/OGLF. See http://www.onegiantleapfoundation.org/amazon.htm.  For those listening to archives using live365.com and rating the programs, please email me as to why you assign a specific rating to the show. This will help me bring better programming to the audience.

We welcomed Dr. Jeff Foust back to the program.  In the first segment of our 1 hour 53 minute discussion, Jeff covered many space events and projects including Jeff’s “Commercial Spaceflight After the Antares and SpaceShipTwo Failures” talk at the National Air and Space Museum on Dec. 8th.  We also talked about commercial space and here, Jeff gave us a good definition to use in general for commercial space.  He then provided us with economic stats for the entire commercial space industry and its segments including commercial satellites, ground service, NewSpace, and more.  Our guest said that Orion and SLS were at one end of the commercial space spectrum while at the other end one finds XCOR & Virgin Galactic.  Michael Listner called to talk about the Orion EFT 1 flight needing a commercial launch license as well as a return license given that it was a commercial flight contracted for by NASA in contrast to a NASA flight using a commercial company.  The discussion changed to the Virgin Galactic and Orbital Antares accidents and the potential impact of those accidents on both the companies and the commercial space industry in general.  Orbital’s proposed merger with ATK was mentioned as were possible replacement engines for Antares including the use of an ATK SRB.  A listener then brought up the Russian sanctions and the continued seemingly good relationship we have with Russia regarding space.  As the segment was ending, Alan in Tucson asked about reports that the Russians would leave the ISS in 2020.

In the second segment, our first caller was Dwayne who wanted to talk about delays and slipped launch schedules regarding the SpaceX launch manifesto. Jeff and Dwayne had an excellent discussion on this topic so don’t miss it.  Related topics came up in the discussion including reusability, customer needs such as an on time launch versus wanting a lower price and more.  Jerry sent in an email asking about the Raptor tests by SpaceX but Jeff said not much was being made public about them.  The NASA FY 15 budget came up again and Jeff went into some detail as to what part of NASA got what.  Public/private partnerships were mentioned & fully discussed in the segment.  Jeff did point out that the project must entice a private company to participate meaning that it  probably needs to have a strong business case for the project otherwise why would a private commercial company join with NASA.  Jeff indicated these opportunities might be few and far between at this time but when they work, they are a good way to structure the project.  There was a listener inquiry about SLS and cancellation. Jeff had much to say about this too.  Near the end of the segment, we talked more about public/private partnerships, the Delta 2 rocket and Antares, plus rocket certification for a NASA HSF launch, a science mission, and a DOD launch as all three have different certification requirements.  Our final topics included a brief mention of the suborbital industry, Dragon Lab, Skybox, Google Space, and Planet Labs.  Jeff offered us a good set of closing comments so be sure to listen to them.

Please post your comments/questions on TSS blog.  You can reach Dr. Jeff Foust through me or his blogs, etc.

Robert (Bob) Meurer, ATK, Wednesday, 7-30-14 July 30, 2014

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Robert (Bob) Meurer, ATK, Wednesday, 7-30-14

http://archived.thespaceshow.com/shows/2290-BWB-2014-07-30.mp3

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Guest:  Robert (Bob) Meurer.  Topics:  ATK Space Systems and small satellites, SmallSat 2014, business trends & more.  Please direct all comments and questions regarding Space Show programs/guest(s) to the Space Show blog, https://thespaceshow.wordpress.com.  Comments and questions should be relevant to the specific Space Show program. Written Transcripts of Space Show programs are a violation of our copyright and are not permitted without prior written consent, even if for your own use. We do not permit the commercial use of Space Show programs or any part thereof, nor do we permit editing, YouTube clips, or clips placed on other private channels & websites. Space Show programs can be quoted, but the quote must be cited or referenced using the proper citation format. Contact The Space Show for further information. In addition, please remember that your Amazon purchases can help support The Space Show/OGLF. See http://www.onegiantleapfoundation.org/amazon.htm.  For those listening to archives using live365.com and rating the programs, please email me as to why you assign a specific rating to the show. This will help me bring better programming to the audience.

We welcomed back Bob Meurer, VP of Business Development, Commercial & International Programs and Director Civil Space Programs for the Space Systems Division, ATK Aerospace Group.  During our 60 minute one segment discussion, we explored the small satellite market, its trends, and development/evolution over the years to where the industry is today.  As you will hear, the industry has undergone tremendous growth, capital is now showing up, large players are taking note of entrepreneurial companies such as Skybox, Google and Facebook are in the industry among others.  Bob took us back to his start of the industry in 1986 which was also the first year of the SmallSat Conference.  This historical overview is really interesting because back then, nobody could contemplate what we see in the industry today, plus a small satellite back then bears practically no relationship to a small satellite and cubesat of today regarding specs, capabilities, size, performance, etc.  I asked our guest if the SmallSat conference had influenced the industry or if the industry was influencing the conference.  We had an interesting discussion about this. We talked about the impact of Silicon Valley on the industry and Bob referenced several companies worth noting.  Given the global business presence of our guest and ATK, I asked how political instability around the world impacted international business.  Don’t miss this discussion.  ITAR came up and Bob noted new rules starting Nov. 10, 2014 that shift some items to commerce control instead of state dept. control.  This should ease some restrictions on commercial activities.  Toward the end, we talked about on orbit servicing and the ATK commercial venture ViviSat for satellite life extension. Check it out at http://www.vivisat.com.

Please post your comments/questions on TSS blog.  You can reach Bob Meurer through ATK or me.

Dr. Sean Casey, Tuesday, 11-13-12 November 14, 2012

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Dr. Sean Casey, Tuesday, 11-13-12

http://archived.thespaceshow.com/shows/1893-BWB-2012-11-13.mp3

Guest:  Dr. Sean Casey.  SOFIA update, Silicon ValleySpaceCenter, entrepreneurial space ventures and opportunities.  Please direct all comments and questions regarding Space Show programs/guest(s) to the Space Show blog, https://thespaceshow.wordpress.com. Comments and questions should be relevant to the specific Space Show program. Written Transcripts of Space Show programs are a violation of our copyright and are not permitted without prior written consent, even if for your own use. We do not permit the commercial use of Space Show programs or any part thereof, nor do we permit editing, YouTube clips, or clips placed on other private channels & websites. Space Show programs can be quoted, but the quote must be cited or referenced using the proper citation format. Contact The Space Show for further information. We welcomed Dr. Sean Casey back to the show.  Our first topic dealt with updates to the SOFA Project (Space Research Association for NASA’s Stratospheric Observatory for Infrared Astronomy).  You can find out more by visiting the SOFIA website, www.sofia.usra.edu. Dr. Casey talked about upgrades, new science programs, and more for SOFIA, plus he addressed issues specific to airborne observatories.  After the SOFIA update, we turned our attention to California’s Silicon Valley and the new Silicon Valley Space Center (SVSC) which is a non-profit business accelerators focused on connecting entrepreneurs with NewSpace leaders and other commercial opportunities.  Visit their website for more information, www.svsc.org. The balance of our discussion centered on the activity of the SVSC with a focus to developing cubesat, nanosat, and other NewSpace opportunities.  Dr. Casey mentioned several companies that suggested what he was focused on including Nanosatisfy (www.nanosatisfi.com), Skybox Imaging (www.skyboximaging.com), and GLXP Teams.

In the second segment, we talked more about the SVSC and Silicon Valley in general, especially for projects outside of California.  He talked more about the companies already mentioned and told us about additional entrepreneurial companies doing cubesat, nanosat, and other startup space ventures.  We talked about classroom opportunities with cubesats, ways to help in commercial space projects at the classroom level, and how to engage students early on in exciting and doable NewSpace projects.  Near the end we talked about human spaceflight opportunities as opposed to the science missions.

If you have comments/questions for Dr. Casey, please post them on The Space Show blog.  Dr. Casey can be emailed at sean.casey@siliconvalleyspacecenter.org.