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Alexandra (Ally) Abrams, Tuesday, 9-29-15 September 30, 2015

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Alexandra (Ally) Abrams, Tuesday, 9-29-15

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Guest: Alexandra (Ally) Abrams. Topics: Communicating space advocacy more effectively. Please direct all comments and questions regarding Space Show programs/guest(s) to the Space Show blog, https://thespaceshow.wordpress.com. Comments and questions should be relevant to the specific Space Show program. Written Transcripts of Space Show programs are a violation of our copyright and are not permitted without prior written consent, even if for your own use. We do not permit the commercial use of Space Show programs or any part thereof, nor do we permit editing, YouTube clips, or clips placed on other private channels & websites. Space Show programs can be quoted, but the quote must be cited or referenced using the proper citation format. Contact The Space Show for further information. In addition, please remember that your Amazon purchases can help support The Space Show/OGLF. See www.onegiantleapfoundation.org/amazon.htm. For those listening to archives using live365.com and rating the programs, please email me as to why you assign a specific rating to the show. This will help me bring better programming to the audience.

We welcomed Alexandra (Ally) Abrams to the show to learn more about how best to carry on effective communications regarding our space advocacy interests and efforts. Ally is the new Director of Communications for the Space Frontier Foundation plus she does communications for Boeing and previously for GE (see her full bio). During the first segment of our 93 minute program, Ally first responded to my question about her earning a bachelor’s degree in writing and rhetoric from Syracuse University. I asked if there was a departmental definition for rhetoric separate from how we typically refer to rhetoric in Space Show discussions. Ally had fun answering this question and that set the tone for what in my opinion was an excellent, informative, and very entertaining discussion with her on how best to communicate our space advocacy passion. Note that it is important to not just have excellent, informative and high quality discussions with our guests but having fun enhances the experiences and helps us learn and retain. After just a few minutes with Ally on The Space Show, it was easy to understand her success and accomplishments in the field of communication and relevant rhetoric, not the B.S. type of rhetoric. In addition, we talked about the narrative, the vision, and the need to tell a good story. She also talked about targeting various groups with different messages though the goals of the message for the organization might be similar. Ally mostly referred to Millennials and Boomers throughout our discussion. As for Millennials, she said they were motivated by wanting to improve the world, to do good and meaningful work and to be a positive force in the community. She cited Planet Labs as an example through their donation program. Also in this segment Ally talked about successful startups and the use of teams given no one person can be an expert in everything. Team members might include an expert in marketing, social media, finance, management as well as other disciplines. Listener John asked Ally a question using the SLS arguments on The Space Show as an example where the talking points for each side never change and nobody really listens to the opposing view. Ally had much to say about this & about removing emotion from the discussion. She also talked about strategies and tips for how to influence the opposition, plus the tactics that can be used to accomplish real communication with the opposition. Other topics in this segment dealt with audience segmentation, more differences in how to reach Boomers as compared to Millennials. Doug called to ask how the SFF support of NewSpace commercial space using Skybox as an example, facilitated the Foundation’s objective of space settlement. Ally offered a great response to this line of questioning that I supported. Don’t miss this discussion.

In the second segment, BJohn send us an email asking if we should stop using the politically charged word colonization for the more benign term settlement. Ally had much to say about this, especially if one wanted to communicate on an international level. Another question asked of our guest was if space advocacy in general would be enhanced and more effective if advocates and organizations spoke with a united voice rather than with so many diverse voices with separate goals. She said the unified approach always works best and one can see this with a simple review of history. Benny asked Ally what she would do if she heard people talking about a space topic, water on Mars for example, in a supermarket line and they were being negative or were poorly informed. Would Ally intervene in the discussion and if so, how would she communicate with these people. This opened the door a good discussion on communicating with the general public. Another suggestion offered us by our guest was to get rid of the use of jargon. Later, I asked our guest if it was important to sway the general public and if so, what percentage of the general public. Ally had much to say about the need to have support from the general public, then how best to communicate to the general public. Near the end of the program, Doug emailed us asking if it was more important to communicate to the general public or the decision makers. Ally suggested both were important but you should listen to her comprehensive response to Doug’s question. Other tips and tools were offered before the show ended and I am sure we will ask Ally to return as a guest to continue working with us to improve on our ability to sell space to other space advocates along with the general public.

Please post your comments/questions on The Space Show blog above. You can reach Ally Abrams through the Space Frontier Foundation website, https://spacefrontier.org.

Spencer Austin-Martin, Sunday, 8-9-15 August 9, 2015

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Spencer Austin-Martin, Space Show Indiegogo Project for the new website, Sunday, 8-9-15

http://archived.thespaceshow.com/shows/2522-BWB-2015-08-09.mp3

Listeners:

At long last our Indiegogo project to modernize The Space Show website and to develop a fully searchable, archival quality database will be live !

Please visit these websites for more information and for our Indiegogo project:

  1.  Our support site:  http://www.supportthespaceshow.com;
  2.   Indiegogo project site:  http://www.indiegogo.com/projects/oglf-and-the-space-show-modernization-campaign
  3.   Our YouTube video:  http://www.youtube.com/watch?v=z3DQmpIqi_M&feature=em-upload_owner
  4.   Facebook: http://www.facebook.com/oglfthespaceshow

Guest: Spencer Austin-Martin; Topics: The Space Show website modernization project with the development of a fully searchable & archival quality database. Please direct all comments and questions regarding Space Show programs/guest(s) to the Space Show blog, https://thespaceshow.wordpress.com. Comments and questions should be relevant to the specific Space Show program. Written Transcripts of Space Show programs are a violation of our copyright and are not permitted without prior written consent, even if for your own use. We do not permit the commercial use of Space Show programs or any part thereof, nor do we permit editing, YouTube clips, or clips placed on other private channels & websites. Space Show programs can be quoted, but the quote must be cited or referenced using the proper citation format. Contact The Space Show for further information. In addition, please remember that your Amazon purchases can help support The Space Show/OGLF. See www.onegiantleapfoundation.org/amazon.htm. For those listening to archives using live365.com and rating the programs, please email me as to why you assign a specific rating to the show. This will help me bring better programming to the audience.

 

We welcomed Spencer Austin-Martin back to the show for the launch of our Indiegogo crowd funding project to modernize The Space Show website and to create a fully searchable and archival quality database for our more than 2,500 Space Show programs. Our Indiegogo campaign launched just before airtime and this was our coming out program for both the campaign and the detailed plans for the new website and archives. Here are the important websites for our campaign: 1. Our support site: www.supportthespaceshow.com; 2. Indiegogo project site: www.indiegogo.com/projects/oglf-and-the-space-show-modernization-campaign; 3. Our YouTube video: www.youtube.com/watch?v=z3DQmpIqi_M&feature=em-upload_owner and our Space Show Facebook page: www.facebook.com/oglfthespaceshow. During the first segment of our 97 minute program, Spencer and I introduced The Space Show website modernization program including the development of a fully searchable and archival quality database. See the links above for our actual crowd funding site on Indiegogo, our Support The Space Show support site, our YouTube video, and our Space Show Facebook fan page. I started off talking about the 501C3 status for our project and what this might mean for you the donor as The Space Show is a nonprofit corporation through One Giant Leap Foundation, Inc. In the early part of our discussion, we talked about having listeners beta test the new website as its developed, plus the Honor Roll for Space Show donors which will be a part of the new website. I also talked about the new Space Show logo designed by my son Jordan. Together with a special autograph, the autograph new logo is the Special Edition Logo that for this campaign only will be on the Perk Space Show gear including the external hard drives. Next, we discussed each of our 17 Perks (incentives), going through each one and explaining the terms or certain issues regarding a specific Perk such as hosting your own Space Show program or webinar. We also talked about domestic and international shipping rates. I went into detail on the host your own Space Show Program perk to let everyone know how such a program would work. I also mentioned that were we to discover really good Space Show hosts, we would develop a substitute host program for future Space Show programs when a substitute host was needed. Spencer and I talked about the logistics for both the Space Show Program Collection Perks using external hard drives to give those wanting their own special collection of Space Show programs and webinars, plus a five year annual subscription to all Space Show programs and webinars.

 

In the second segment, Spencer talked about the importance of social media in our campaign, our Facebook site, and the need for listeners to share our campaign posts and information with their own social media groups. To repeat, our Facebook Space Show fan page is www.facebook.com/oglfthespaceshow. My individual Facebook site is www.facebook.com/david.livingston.75873. Spencer talked about the technical benefits using Drupal 7 as our CMS program plus Blender for our videos. Near the end of our program, a listener asked about the new site’s color theme and if it would be similar to our existing site. Spencer again stressed the need to share our information with listener social media contacts. In addition, I spoke in detail about the testimonials provided by guests and listeners, I responded to a question from Todd about tax deductions for the non profit gifts, and Spencer went into more details regarding both the new search and community tools that will be made available to users on the new website. Please visit our Support and Indiegogo sites and help with our campaign. We need your support to reach our goal and to develop and bring the new site online, including the new quality archives.

 

Post your comments/questions on TSS blog above. Spencer can be reached through me or our Indiegogo site.

 

Michael Mackowski, Tuesday, 7-28-15 July 29, 2015

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Michael Mackowski, Tuesday, 7-28-15

http://archived.thespaceshow.com/shows/2515-BWB-2015-07-28.mp3

Your Amazon Purchases Helps Support TSS/OGLF (see www.onegiantleapfoundation.org/amazon.htm)

If you rate shows on live365.com, email me your rating reasons to help improve the show

Guest: Michael Mackowski. Topics: Space Advocacy past, present, and in the future. Please direct all comments and questions regarding Space Show programs/guest(s) to the Space Show blog, https://thespaceshow.wordpress.com. Comments and questions should be relevant to the specific Space Show program. Written Transcripts of Space Show programs are a violation of our copyright and are not permitted without prior written consent, even if for your own use. We do not permit the commercial use of Space Show programs or any part thereof, nor do we permit editing, YouTube clips, or clips placed on other private channels & websites. Space Show programs can be quoted, but the quote must be cited or referenced using the proper citation format. Contact The Space Show for further information. In addition, please remember that your Amazon purchases can help support The Space Show/OGLF. See http://www.onegiantleapfoundation.org/amazon.htm. For those listening to archives using live365.com and rating the programs, please email me as to why you assign a specific rating to the show. This will help me bring better programming to the audience.

 

We welcomed Michael Mackowski to The Space Show to discuss his book “Adventures in Space Advocacy,” space advocacy in history through to the future, spacecraft model building and much more. During the first segment of our 90 minute program, Michael talked about growing up as a “child of Apollo” and being inspired by our early space program. He went on to get an EE degree and to work in the industry. He said it was an exacting time, especially when the Galileo Jupiter mission finally happened. He talked about the start of organizations such as L5, The Planetary Society, AIAA, and his own early ventures into space advocacy which are detailed in his book, available at Amazon at www.amazon.com/Adventures-Space-Advocacy-Personal-Activism/dp/1511564911/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1438189701&sr=8-1. He talked about moving, heading to Phoenix and engaging in space advocacy once again after a brief pause when he was in Washington, DC. This led us to a discussion about individual advocacy efforts as compared to group or organizational efforts. Michael was asked how he has sold human spaceflight to a general audience, his most receptive audience, and lobbying congress. Our guest spent some time discussing the challenges in advocating human spaceflight to the general public so don’t miss this discussion. Space tourism came up as a probable kick starter once the industry starts commercial operations. Michael thought that space tourism could provide a crucial boost for industry support even outside the space community.

 

In the second segment, we talked about Michael’s interest in spaceflight models. If you visit his website, www.space-city-mike.net, you can click on scale models on the right side menu bar (http://space-city-mike.net/modeling). Michael described the industry, licensing challenges, specialty model builders and more. He also talked about using models in the form of make and take kits when talking to young students about space. Model building through 3D printing was discussed, then I switched the topic to inquire about his success in outreach with adults and children. He said 5-7th grade was the best group to talk with as high school was probably too late. As for speaking to adult groups, he said it was usually about entertainment but that it seldom produced advocacy action on the part of the adults hearing the talk. I seconded that experience given my talks with adults on space this and that. Near the end, we talked trends, the increasing influence of social media, passion, and connecting pace to our future.

 

Please post your comments/questions on TSS blog above. You can reach Michael though his website or me.

David Meerman Scott & Richard Jurek, Friday, 4-18-14 April 19, 2014

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David Meerman Scott & Richard Jurek, Friday, 4-18-14

“Marketing The Moon:  The Selling of the Apollo Lunar Program”

http://archived.thespaceshow.com/shows/2231-BWB-2014-04-18.mp3

Your Amazon Purchases Can Help Support The Space Show/OGLF (www.onegiantleapfoundation.org/amazon.htm)

If you are listening to archives & rating programs on live365.com, email me the reasons for your rating to help improve the show

Guests:  David Steerman Scott, Richard Jurek.  Topic:  Mr. Scott & Mr. Jurek’s top new book, “Marketing the Moon:  The Selling of the Apollo Lunar Program.”  Please direct all comments and questions regarding Space Show programs/guest(s) to the Space Show blog, https://thespaceshow.wordpress.com.  Comments and questions should be relevant to the specific Space Show program. Written Transcripts of Space Show programs are a violation of our copyright and are not permitted without prior written consent, even if for your own use. We do not permit the commercial use of Space Show programs or any part thereof, nor do we permit editing, YouTube clips, or clips placed on other private channels & websites. Space Show programs can be quoted, but the quote must be cited or referenced using the proper citation format. Contact The Space Show for further information. In addition, please remember that your Amazon purchases can help support The Space Show/OGLF. See http://www.onegiantleapfoundation.org/amazon.htm.  For those listening to archives using live365.com and rating the programs, please email me as to why you assign a specific rating to the show. This will help me bring better programming to the audience.

We welcomed David Steerman Scott & Richard Jurek to the show to discuss their excellent new book, “Marketing the Moon:  The Selling of the Apollo Lunar Program” (www.marketingthemoon.com). This was a 75 minute show without a break.  We started out talking about how the two authors met & decided to collaborate in writing this book.  As you will hear, both are marketing experts and when they met they wondered why the marketing side of the Apollo program had not been written about so they decided to do it.  Not only is their book & this discussion about lessons learned, possible extrapolation points, & seldom if never heard history, it offers answers to many questions asked of guests & listeners on TSS but this time we got some answers that make sense.  Our guests talked about the massive NASA PR & outreach campaign launched to sell the early space program, plus the work the contractors did on their own with media kits, training the press how to handle the science/engineering to be able to explain it to us & more.  We talked about the time period, the U.S. at the time of Apollo, television then and now as well as newspapers & print media then & now.  Our guests also talked about the distribution today for PR & information which is radically different from the days of Apollo.  Both our guests described important attributes for a space program to work.  Some of these included a quest story, defined mission goals, targeted goals & timelines, the need to avoid mission design creep, the need for a global imperative, & a WHY for the mission that drives the mission.  Examples were provided including the Red Bull Stratos jump which did all of the above & the VSE under President Bush which came up lacking.  Listeners asked lots of email questions including asking if a mission could sell itself with demonstrated engineering, technology, and science.  The answer was doubtful but listen to what our guests had to say about this issue.  We talked about missed opportunities over time as great opportunities for audacious and daring projects seldom come around.  They talked about a missed opportunity at the time of 9/11 by going for the Iraq War instead of an Apollo like world game changing program, even one not involved with space.  Later in our discussion, our guests provided us with one of the best reasons for going back to the Moon & doing space programs, especially for human spaceflight. I’m referring to Apollo changing the world forever for the best by spawning youngsters to create Microsoft, Apple, Intel, etc.   These companies & others,  while not directly space companies, used space technology and the energy from that era to build and design revolutionary systems, products, & services that nobody could even come close to predicting at the time.  Don’t miss this important part of our discussion.

Post your comments/questions on TSS blog above.  You can reach either of our guests through me.

Dr. Don Flournoy, Friday, 11-22-13 November 23, 2013

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Dr. Don Flournoy, Friday, 11-22-13

http://archived.thespaceshow.com/shows/2127-BWB-2013-11-22.mp3

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Can Help Support The Space Show/OGLF (www.onegiantleapfoundation.org/amazon.htm)

Guest:  Dr. Don Flournoy.  Topics:  SunSat Design Competition, Space Solar Power.  Please direct all comments and questions regarding Space Show programs/guest(s) to the Space Show blog, https://thespaceshow.wordpress.com.  Comments and questions should be relevant to the specific Space Show program. Written Transcripts of Space Show programs are a violation of our copyright and are not permitted without prior written consent, even if for your own use. We do not permit the commercial use of Space Show programs or any part thereof, nor do we permit editing, YouTube clips, or clips placed on other private channels & websites. Space Show programs can be quoted, but the quote must be cited or referenced using the proper citation format. Contact The Space Show for further information. In addition, please remember that your Amazon purchases can help support The Space Show/OGLF.  See www.onegiantleapfoundation.org/amazon.htm.

We welcomed Dr. Don Flournoy to the program to discuss the upcoming SunSat Design Competition (www.nss.org/news/releases/NSS_Release_20131028_SunSat.html).  Information about the SunSat Design Competition, the guidelines, prizes and all the details can be found at http://sunsat.gridlab.ohio.edu/node/7.  During the first segment of our 1 hour 25 minute program, Dr. Flournoy introduced us to the International SunSat Design Competition along with the concept of Space Solar Power (SSP).  We talked about the competition, the role of the NSS and also the SpaceJournal which our guest edits, www.spacejournal.ohio.edu (The Online Journal of Space Communication).  Specifically, Don referenced Issue 17, then later Issue 16.  He talked about the need to do proper story telling in a visual format, the need to have your design be technically doable, and include a business plan.  He described the top prizes of which there would be a few at $10K each.  We went over design contest logistics, due dates, the guidelines which are on the above URL and more.  Don then talked about the fundraising involved by the competition, the need to raise sponsorship dollars, crowd funding, and more.  One listener asked if an entry could focus on the launch problem related to SSP.  Yes, that was acceptable.  We talked about the rectennas and he pointed us to an article about this which was posted on Issue 17.  Randy wanted to know if the policy aspect could be an entry since that would be short on the technical component. Again, yes since policy and legal are clearly part of the solution to implementing SSP.  Demo projects came up, especially in reference to nanosatellites and cubesats. Don told about the presentations that take place at the ISDC meeting in May.  We talked about other countries interested in SSP& their role in the competition.

In the second segment, we started with a call from Seth who is member of Don’s Advisory Board.  Seth had additional information about the competition to share with us, plus he talked about the overall educational value of the design competition and work that Don was doing with his students and the online journal.  Don referenced his work with non-technical students, the need to do visualizations for the project, and the work coming out of the Grid Lab.  Don told us about the course he teaches which focuses on creative visualization for science & technology plus how to use social medial.  Our guest was then asked about the potential impact of a demo project and how that might change the project development timeline.  Near the end of the program, Dr. Flournoy was asked about using the Moon for SSP, then he again went over the requirements for entry, including the need to include a business plan. As we were ending, a listener asked him about outreach efforts to policy makers, Congress, staffers,& others, plus their overall interest in SSP.  He was also asked about his student’s reaction to the competition and the overall idea of SSP.

Please post your comments/questions on The Space Show blog per above.

Charles Pooley, Sunday, 7-15-12 July 15, 2012

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Charles Pooley, Sunday, 7-15-12

http://archived.thespaceshow.com/shows/1814-BWB-2012-07-15.mp3

Guest:  Charles Pooley.  Topics: Microlaunchers, LLC, focusing on the means to achieve space development, not the end result, and his action plans for launching microlaunchers. You are invited to comment, ask questions, and discuss the Space Show program/guest(s) on the Space Show blog, https://thespaceshow.wordpress.com. Comments, questions, and any discussion must be relevant and applicable to Space Show programming. Transcripts of Space Show programs are not permitted without prior written consent from The Space Show (even if for personal use) & are a violation of the Space Show copyright. We welcomed Charles Pooley back to the program to discuss his Microlaunchers concept in detail.  You can follow along and learn more about the program from visiting www.microlaunchers.com.  Charles started the discussion with his comments on the NANOSAT Challenge and the logo design winner.  From there, he directed us to his website and began talking about the initial project, the ML-1 launcher.  Charles spent most of the first segment talking about his Microlauncher plans.  Callers asked him about the technology, RC airplanes, liquid fuel motors, amateur launches, FAA AST rules, his three stage design, and even his having wanted to use irrigation tubing for his launchers.  I asked Charles for his time line for getting Microlaunchers off the ground and he talked about this on and off for the entire discussion.  Funding idea were tossed around, including the use of crowd sourcing and Kickstarter.  The Small Sat Conference came up with lots of pressure on Charles to attend.  Guidance systems and ITAR came up and there was more discussion about FAA AST launch rules, range fees and tracking.

In our second segment, a listener called in to suggest that Charles start writing articles for The Space Review and use social media including Facebook and Twitter.  A listener asked about tracking and data collection for his rockets, and more comments came in directing Charles to learn & start using Twitter to help get the word out about his ideas.  I then asked Charles to give us his step by step action plan.  In response, he outlined the first four or five steps of his plan.  Charles got more feedback for the usage of Twitter & social media and then Charles took us through ML-1 through ML-3.  Near the end of the show, Charles was asked about Google Lunar X Prize as compared to his model. He had much to say about this comparison.  We talked about N-Prize and Charles offered us a good summary of the Microlaunchers concept for his closing comments.

Please post your questions/comments on The Space Show blog.  You can email Charles at ckpooley@microlaunchers.com  Follow him on Twitter at Charles Pooley@microlaunchers.